OUR SERVICECustomer Targeting

– Company and buyer profile research matched to your business

You can use this service to identify and evaluate your available target customer types
Develop your own ranking/scoring method for customer leads based on available customer types
Develop and test customer profiles for your analysis/planning/strategy
Identify customer types to differentiate or group according to needs.
Allows you to focus, plan and maximize your time and effort for better sales and marketing ROI
Categorize and rank to focus on your competitive edge or niche, or key customer metrics: e.g. sales lead-times; customer complexity; customer acquisition costs; revenue potential; and value/profitability
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WHAT WE DO FOR YOUWhat To Expect

We can provide you with customer profiles for immediate short-term sales activity, or you may prefer to focus on long-term or higher value customers. The choice is yours.

We provide you with detailed reports on all the customer types we have collected data for, giving you insights into their business needs by establishing the facts.

Dedicated UK and Chinese bilingual team
We are based in the UK
Bespoke approach, iterative and responsive, flexible

Methodologies for Lead Generation

Secondary Source Research

Primary Source Research

Outbound & inbound Communication